Problem
Our client, an innovative Estonian startup, offered a unique solution in the form of a non-cash tipping service. The business had initially used WordPress to develop their Minimum Viable Product (MVP), a decision driven by the platform's user-friendliness and wide range of functionalities. However, as their concept was validated and the user base began to expand, the limitations of their MVP began to surface.The low performance of the WordPress-based platform started to impact the quality of their services. Loading times were excessive, the user interface wasn't as responsive as required, and the system experienced frequent slowdowns during peak usage periods. These technical issues began to tarnish the user experience, resulting in the loss of potential customers.Furthermore, the absence of an efficient management system was a significant bottleneck. All processes, including user registration, confirmation, transaction processing, and customer service, had to be performed manually. This lack of automation was not only inefficient and time-consuming, but it was also draining precious resources. As the user base grew, this approach was proving unsustainable, necessitating a more efficient, scalable solution.
Solution
Rising to the challenge, we built a custom service from scratch, leveraging the robust capabilities of Django and Vue.js technologies. Django, a high-level Python web framework, was chosen for its speed, flexibility, and scalability, while Vue.js, a progressive JavaScript framework, was selected for its adaptability and efficiency in building user interfaces.The new frontend solution drastically improved the platform's speed, reducing load times by half and eliminating lags. This significantly enhanced the user experience, leading to increased customer satisfaction and subsequent growth in the number of users.We didn't stop at that. We enriched the platform's functionality, providing users with more comprehensive analytical information. Users now had greater control and flexibility in customizing their tip size settings, enhancing their interaction with the platform.On the backend, we introduced automation to the majority of the business processes, from registration confirmation to transaction processing. This reduced manual intervention, dramatically speeding up work processes by a factor of four and freeing up valuable resources.Through this transformative solution, the company was able to enhance their service quality, streamline operations, and position themselves for future growth.